More About Me

Hi. I'm Missy Pankake. Yes, like the food, but spelled differently. I'm glad to meet you.

I've been working on communications and marketing for the past 25+ years. I started as a generalist, which helped me understand how all the pieces of the communications and marketing strategies fit together. Eventually, I was able to move into leadership positions, managing multiple communications and marketing functions.

I believe that storytelling is at the heart of successful messaging. It is what makes it "stick." I love working with people to draw out the personal stories that help the audience connect to what I'm writing. It gets results.

I have a BA in English/Communications from Maryville College, but it's the scope of the work over the course of my career that differentiates me from other communications and marketing professionals. I have the knowledge and experience to:

· Create compelling marketing campaigns across digital and traditional channels

· Write press releases and pitch stories to the media that result in national stories as well as local coverage

· Manage the details of multiple, simultaneous projects from conception to final production

· Write both long- and short-form content and copy

· Collaborate successfully across teams and with other professionals

· Create communication and marketing strategies that dovetail with organization goals