Brochures & Print Collateral
Bright Space Poster
Challenge: We wanted a poster that used a compelling visual to draw in the viewer (Bright Horizons employees) to explain Bright Spaces.
Solution: We loved this photo of two children in one of our Bright Spaces and used our branding statement about Bright Spaces.
Results: Employees started hanging these up and using them to share with perspective employees and customers to talk about their volunteer program.
Fundraising Brochure
Challenge - We needed a compelling brochure to inspire people to donate to the campaign.
Solution - We decided to highlight personal stories of a child helped by a Bright Space and two donors. We paired the stories with a simple price point poster on the back of the brochure that shows how even small amounts of donations help create a Bright Space.
Results - This campaign raised 20% more than the year before.
