Websites & Landing Pages

The home page of the Bright Horizons Foundation for Children.

Challenge: Create a comprehensive, compelling website that elicited an emotional response from the viewer to compel them to want to help the homeless children and families through donations and/or volunteering.

Solution: Using the faces of the children and a short video on the home page to draw the viewer in. Write compelling copy in the Impact section. Have an easy to find donation page. Bright, cheerful look.

Results: The website gained thousands of viewers each month and was key to several fundraising campaigns.

Challenge: To create a landing page that was a "how-to" on hosting a Brightening Lives volunteer activity.

Solution: Keep the page short. Create a link to each specific activity that was a printable PDF of directions for that Brightening Lives Activity.

Results: In the first year, more than 5,300 Brightening Lives Activities were held across the U.S. using the instructions on this landing page.